The idea of a luxurious space makes one feel at ease. Whenever we read the description of a luxury property or luxury holiday there are a few words that come to mind such as relaxing, spacious, clean and tidy. Luxury goods and services are not considered essential but rather exceptional and for the most part associated with affluence. However, this is not the way the future as we are seeing the luxury lifestyle migrating into the middle class. Several new product categories have been created within the luxury market, aptly called “accessible” or “mass luxury”. These are meant specifically for the middle class...